Tips for Marketing During Covid-19

 

The Covid-19 pandemic has changed the lives of consumers and businesses alike, and it's the job of every business owner to discover what their new "marketing" normal looks like.

Covid-19 Marketing Tips

1. Reassure Your Customers. Reassuring your customers that everything is going to be OK is a must during this pandemic.
 

  • Send out regular email updates.

  • Keep your customers and clients informed on your current hours, safety policies, and products (or product limitations) during the pandemic.

  • Post regularly on social media or the news sections of your website.

  • Contact each of your top clients for regular face-to-face visits via ZOOM, send hand-written notes, or just spend an afternoon making friendly phone calls.
     

 

2. Get Creative. This covid-age is not the time to fall back on your old marketing strategies, it's a time to take risks and be creative with your marketing tactics.

  • Send care packages to top clients.

  • Offer special pricing for products or services.

  • Webinars or ZOOMinars for product demonstrations, cooking classes, or exclusive access to product features.

  • Create hype from employee inspirations, this is your brain-trust and one of your greatest assets.

  • Partner with key influencers to produce events and layered content that can be broadcast on multiple channels.

 

3. Kick Things Up on Social. Take your social media presence to the next level.
 

1. Start or join conversations.

2. Utilize sponsored posts or paid advertisements.

3. Post more frequently.

4. Have an online contest (e.g., share for a chance to win)

5. Keep your customers in the loop with updates.

6. Promote specials or limited-time offers.

 

 

 

 

 

 

 

 

 

 

4. Improve Your Online Presence. With the coronavirus in full swing, there’s no better time to work on your website.

1. Do a comprehensive review of what works on your site and what you'd like to change.

2. Utilize sponsored posts or paid advertisements.

3. Optimize your business website for mobile interaction.

4. Websites are not static, they are living tools that should evolve with your company. Create NEW and engaging content.

5. Do some SEO research.

6. Incorporate keywords on your website pages.

7. Engage in online communities and forums

8. Improve user experience.

 

5. Prepare Your Business For the Bounce-Back Surge. Are you ready for business as usual?

1. Create your "back-to-work" content plan now, don't wait until the last minute.

2. Prepare a grand re-opening campaign so that it's ready to go when you are.

3. Create valuable NEW and engaging content.

4. Make sure that your products and services are still relevant in a post-covid environment.

5. Update your team pages on your website.

6. Inform your customers of any new or edited operations including hours, location, delivery services etc...

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