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Is Your Marketing Ready for What’s Next?

Writer: Jerome M Bader
Jerome M Bader
Jul 23
1 min read

Updated: Aug 10


Summer may still be in full swing, but from a marketing standpoint, the final months of the year are closer than they appear.


Before long, businesses and organizations will be focused on fall programs, year-end campaigns, seasonal promotions, holiday events, and plans for the coming year—and almost all of it will seem to arrive at once.


That makes now a good time to look at what may be quietly waiting on your marketing list:

  • A website page that needs updating

  • A brochure or sales piece that no longer feels current

  • An upcoming promotion or advertising opportunity

  • Social media or an email list that has become too quiet

  • An event that will need invitations, signage, or promotion

  • A message or visual identity that no longer feels quite right


You do not need to overhaul everything. Start with the next important moment when your business needs to show up well.


"Good marketing rarely begins with, what should we post today? It begins with, what is coming, who needs to know about it, and what do we want them to do?”


Even a small, focused project can help your business finish the year looking active, current, and ready for what comes next.


I’m currently scheduling branding, advertising, website, social media, email, and design projects for September and October. If something has been sitting on your list—or you know an important opportunity is coming—send me a note and tell me what you are thinking.


Let’s get it moving now, so your business is ready to finish the year strong.


 
 

LET'S TALK

Have a project in mind, or not quite sure where to start?

Tell us a little about your business and what you’re hoping

to accomplish. We’ll start with a conversation.

Jerome Bader, Founder and Creative Director of Blue Guardrail

Jerome M Bader

Founder & Creative Director

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Blue Guardrail is a Seattle-based marketing and design agency helping small businesses, nonprofits, and community organizations build stronger brands and connect with their audiences.

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