Guiding Brands with Heart, Humor, and Purpose — About Blue Guardrail Marketing & Design
We’re a creative agency rooted in Seattle and working with clients from the Pacific Northwest to Palm Springs — helping small businesses, nonprofits, and community organizations grow with purpose and personality.
Founded by Jerome Bader, Blue Guardrail was built on a simple idea: great marketing doesn’t have to be complicated or corporate to be effective — it just has to be honest, strategic, and true to who you are.
We help clients find their voice and share it with confidence through thoughtful, inclusive design and storytelling that reflects who they are and the communities they serve.
Our clients don’t just want to sell something — they want to stand for something. Blue Guardrail helps them do it beautifully and authentically, guiding brands forward with creativity, clarity, and heart.
Authenticity, inclusivity, and diversity aren’t buzzwords here — they’re the foundation of how we tell stories that connect and celebrate everyone.
At the end of the day, we believe marketing should feel like a collaboration, not a transaction. With humor, creativity, and purpose, Blue Guardrail turns good ideas into brands that truly connect — whether you’re in the Northwest or under the desert sun.
HISTORY & FOUNDER
"Take a fist full of enthusiasm and a passion for great design. Fuse that with a big belief in the power of community and a zeal for giving back. Package that with a talent for creating a cool message, stir in a little vino, a great group of friends, family, my Dad's sense of humor and my Mom's artistic flair, and there you have it. Me."
Jerome Bader
Established by Jerome Bader in 2014, Blue Guardrail Marketing has grown into a trusted creative partner for diverse, philanthropic, and purpose-driven businesses.
Our job is to spark your marketing voice, define your visual identity, and help you connect meaningfully with your community — building a brand plan that delivers on the promise of your product.
We provide a wide range of marketing and design services with a focus on business development, community connection, and civic engagement. Whether you’re a contractor, nonprofit, or small business, we keep your project within the guardrails of your goals — guiding your brand forward with strategy, creativity, and heart.
Background:
Founder & Principal Marketing Strategist, Blue Guardrail Marketing
Former Vice President of Marketing, 1st Security Bank fsbwa.org
Former Director of Marketing & External Relations, Greater Seattle Business Association (GSBA) thegsba.org
Connect on LinkedIn for a full professional bio: Jerome M. Bader