ABOUT BLUE GUARDRAIL
A creative partner.
Personally invested.
Blue Guardrail brings thoughtful strategy and distinctive design to small businesses, nonprofits, and community organizations. Based in Seattle and working with clients from the Pacific Northwest to Palm Springs, we help you express who you are and connect with the people you want to reach.
Jerome M Bader
Strategy through design
ONE CREATIVE APPROACH
Seattle to Palm Springs
ROOTED HERE. CONNECTED THERE.
Founded in 2014
BUILT ON PERSONAL CONNECTIONS
THE PERSON BEHIND THE WORK
Meet Jerome
Founder & Creative Director
Guiding brands with heart, humor, and purpose.
Connect with me on LinkedIn
I founded Blue Guardrail in 2014 to bring experienced marketing guidance and hands-on creative work together in one personal partnership. Before starting Blue Guardrail, I served as Vice President of Marketing at 1st Security Bank and Director of Marketing & External Relations at GSBA.
Those roles shaped how I approach every project: understand the business, listen to the people behind it, and make the message matter.
Today, I work directly with clients on everything from brand strategy and visual identity to websites, campaigns, and everyday marketing.
You have a creative partner who gets to know your business and helps carry the work from the first conversation through the finished piece.
EXPERIENCE BEHIND THE IDEAS
Marketing leadership. Creative perspective.
1st Security Bank
Former Vice President of Marketing
GSBA
Former Director of Marketing & External Relations
WORKING TOGETHER
Good work starts with a real conversation.
01
We start with your business.
Your goals, your audience, and what makes you different guide the work. We listen, ask questions, and agree on a clear direction before getting into the details.
02
The pieces work together.
Your logo, website, and marketing should tell a consistent story. Strategy and design stay connected, so every piece has a purpose and feels like it belongs to your business.
03
People stay at the center.
Inclusive thinking shapes the language, images, and stories we choose. We help you communicate with care and build meaningful connections with the communities you serve.
WHY BLUE GUARDRAIL?
A clear direction.
Room for great ideas.
The Guardrail name reflects how we work: keeping your marketing connected to your goals while making room for creativity. Whether you need a new identity, a better website, or a campaign that brings it all together, we help you decide what matters and turn it into thoughtful, effective work.
A LITTLE MORE ABOUT JEROME
Heart. Humor.
A little vino.
A passion for great design, a belief in community, and a love of giving back are all part of what I bring to the work. Add friends, family, a little vino, my Dad’s sense of humor, and my Mom’s artistic flair, and you have a pretty good picture of me.
I want us to enjoy the process as much as we’re proud of the finished work.