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LGBTQ Marketing and Strategy

 

If you haven’t already incorporated LGBTQ strategies into your marketing strategy, you could be missing out on a huge opportunity.

 

Brand messaging works harder when we use messaging to connect people on a human level. 

  • Authenticity is the name of the game

  • Be inclusive and diverse

  • Be sensitive to lesbian, gay, bisexual and transgender stereotypes

  • Avoid un-tested or stereotypical humor when positioning an LGBTQ marketing strategy

  • Do good market research

  • Be consistent and confident