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If you haven’t already incorporated LGBTQ strategies into your marketing strategy, you could be missing out on a huge opportunity.
Brand messaging works harder when we use messaging to connect people on a human level.
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Authenticity is the name of the game
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Be inclusive and diverse
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Be sensitive to lesbian, gay, bisexual and transgender stereotypes
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Avoid un-tested or stereotypical humor when positioning an LGBTQ marketing strategy
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Do good market research
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Be consistent and confident
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